NARAL Pro-Choice Oregon : In Our State : Political Updates

NARAL Pro-Choice Oregon succeeded in electing 6 of 8 targeted candidates this year, including the election of Jeff Merkley to the United States Senate resulting in the gaining of a pro-choice super-majority in the Oregon House. Effective coordination of phone, mail and email strategies resulted in NARAL Pro-Choice Oregon turning out 91% of pro-choice voters in a year where record statewide turnout was 84%.

NARAL Pro-Choice Oregon turned out 89% of its pro-choice voters for Brent Barton and Suzanne VanOrman and 93% of its pro-choice voters for Kitty Piercy, making THE margin of victory in each of those three races.

• Voter IDs: 85,000 new IDs, growing database by 62% for a total of nearly 215,000 voters identified on choice
• Turned out 91% of pro-choice voters, 7% higher than statewide turnout (84%)
• Turned out 89%, 89% and 93% for Suzanne VanOrman, Brent Barton and Kitty Piercy, making the margin of victory in each of those three races
• Turned out 92% and 91% of pro-choice voters for Michele Eberle and Jessica Adamson, who each lost by very narrow margins
• Gained pro-choice super majority in the Oregon House
• Money raised: $408,700
• Contacted 194,423 voters by phone
• Contacted 100,000 voters by mail
• Contacted 25,796 voters by email
• Oregon Choice PAC ad airs on three cable networks for 10 days, reaching approximately 300,000 voters
• Total Voter Contacts: 720,219
• Opened Oregon Choice PAC

The two races in which NARAL candidates lost occurred in very conservative districts where Michele Eberle and Jessica Adamson lost by margins of 6.9% and 5.5%, respectively. NARAL Pro-Choice Oregon showed turnout rates in those two districts of 92% and 91%, respectively, effectively turning out as many pro-choice voters as possible for these two candidates.

NARAL Pro-Choice Oregon entered this election cycle at a time when choice has become the paramount issue in American politics. NARAL seized this opportunity to position itself as the political leader of the pro-choice movement by positioning choice as a significant factor in the US Senate race and by heavily investing in state and local races.

By effectively managing a comprehensive phone, mail and email communications program as well as leveraging earned and paid media, NARAL Pro-Choice Oregon made a total of over 700,000 voter contacts.